:root{--black:#0b0b0b;--charcoal:#171716;--bone:#eee9dd;--muted:#c0b9ad;--oxblood:#51151b;--gold:#b99861;--line:#59482f;--serif:"Playfair Display",Georgia,serif;--sans:Manrope,Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--black);color:var(--bone);font:600 16px/1.7 var(--sans)}a{color:inherit}button,input,select,textarea{font-family:var(--sans)}img{display:block;max-width:100%}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:var(--serif);font-weight:800;line-height:1.12;letter-spacing:-.035em}h2{font-size:clamp(36px,4.1vw,62px);margin-bottom:24px}h3{font-size:26px}p{margin-bottom:22px}.lead{font-size:clamp(18px,1.55vw,23px);font-weight:700;line-height:1.65}.eyebrow{color:var(--gold);font:800 12px/1.5 var(--sans);letter-spacing:.2em;text-transform:uppercase;margin-bottom:20px}.section{padding:88px 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@media(min-width:1700px){.hero{min-height:720px}.section{padding-left:max(5vw,calc((100vw - 1500px)/2));padding-right:max(5vw,calc((100vw - 1500px)/2))}}
@media(max-width:1100px){.site-nav{gap:16px}.site-nav a{font-size:10px}.brand-lockup{width:225px}.hero h1{font-size:5.7vw}.hero{min-height:565px}.hero-copy{padding-top:55px}.hero-lede{max-width:430px;font-size:18px}.hero-signature strong,.hero-signature p span{font-size:19px}.values article{padding:28px 16px}.values h2{font-size:23px}.journey-grid article{padding:28px 22px}.mission-section,.story-layout{gap:45px}.apparel-image{min-height:540px}}
@media(max-width:850px){.site-header{padding:12px 20px;min-height:78px}.brand-lockup{width:205px}.menu-button{display:block}.site-nav{display:none;position:absolute;left:0;right:0;top:100%;background:#0b0b0b;border-bottom:1px solid var(--gold);padding:24px;flex-direction:column;align-items:stretch;gap:10px}.site-nav.is-open{display:flex}.site-nav a{font-size:13px;padding:12px}.hero{grid-template-columns:1fr;min-height:630px;max-height:none}.hero-copy{padding:55px 24px 45px;max-width:100%;background:linear-gradient(90deg,#0b0b0bea,#0b0b0bbd 60%,transparent)}.hero h1{font-size:clamp(40px,7.5vw,65px);white-space:normal;max-width:13ch}.hero-lede{max-width:36ch;font-size:17px}.hero-portrait{position:absolute;inset:0 0 0 30%;z-index:0;opacity:.5}.hero-portrait img{width:100%;object-position:50% 18%}.hero-portrait:after{background:linear-gradient(0deg,#0b0b0b,transparent 50%)}.portrait-label{display:none}.hero-signature{margin-top:38px;gap:16px}.hero-signature .ram-emblem{width:86px}.hero-signature strong,.hero-signature p span{font-size:19px}.values article{padding:20px 12px;min-height:175px}.values h2{font-size:19px}.values p{font-size:10px}.journey-grid{gap:12px}.journey-grid article{min-height:290px;padding:24px 16px}.journey-grid h2{font-size:30px}.journey-grid article>p:last-child{font-size:12px}.journey-grid .eyebrow{letter-spacing:.08em}.video-section{gap:25px;grid-template-columns:.7fr 1.3fr;padding:35px 24px 55px}.video-section h2{font-size:30px}.video-overlay strong{font-size:17px}.video-circle{height:50px;width:50px}.mission-section,.protocol-heading,.story-layout,.apparel-section,.media-section{grid-template-columns:1fr}.section{padding:60px 24px}.mission-mark{max-width:370px;width:100%;margin:0 auto;padding:0}.mission-section{gap:40px}.protocol-heading{gap:10px}.story-layout{gap:35px}.story-layout aside{position:static;display:grid;grid-template-columns:180px 1fr;gap:15px;align-items:center}.story-portrait{grid-row:1/4}.story-layout aside .side-lockup{width:130px;margin:0}.story-layout aside p{margin:0}.story-text p{font-size:16px}.apparel-image{min-height:0;aspect-ratio:16/11}.apparel-copy{padding:45px 24px}.apparel-copy h2 br{display:none}.media-section{gap:25px}.site-footer{grid-template-columns:1fr 1fr}.footer-links{grid-column:1/-1}.protocol-bottom{align-items:start}.journey-gallery img{height:250px;width:220px}}
@media(max-width:580px){.hero{min-height:615px}.hero h1{font-size:clamp(39px,10.2vw,59px);max-width:13ch}.hero-copy{padding-top:45px}.hero-actions{gap:20px}.hero-actions .button{padding:15px 22px}.hero-actions .text-link{font-size:10px}.hero-signature p span,.hero-signature strong{font-size:17px}.hero-lede{font-size:16px;max-width:31ch}.values{grid-template-columns:repeat(2,1fr)}.values article{min-height:165px;padding:22px}.values article:last-child{grid-column:1/-1;background-size:100% 100%,500% 170%;min-height:130px}.values h2{font-size:25px}.values p{font-size:12px}.journey-section{padding:30px 20px}.section-top{align-items:start}.section-top>p:last-child{display:none}.journey-grid{grid-template-columns:1fr;gap:15px}.journey-grid article{min-height:240px;background-size:100% 100%,300% 150%;padding:30px}.journey-grid h2{font-size:38px}.journey-grid article>p:last-child{font-size:14px;max-width:40ch}.video-section{grid-template-columns:1fr;gap:20px;padding:25px 20px 45px}.video-section h2{font-size:36px}.video-intro h2 br{display:none}.video-intro p:last-child{margin-bottom:0}.video-overlay strong{font-size:18px}.video-circle{height:46px;width:46px;margin-bottom:10px}.video-overlay>span:last-child{font-size:10px}.section{padding:55px 22px}h2{font-size:38px}.support-grid,.duration-grid{grid-template-columns:1fr;gap:20px}.duration-grid{gap:1px}.duration-grid article{padding:25px}.protocol-bottom{flex-direction:column}.protocol-heading h2{font-size:39px}.story-heading h2{font-size:36px}.story-layout aside{grid-template-columns:125px 1fr;gap:12px}.story-name{font-size:13px}.story-layout aside>p:last-of-type{font-size:11px}.story-layout aside .side-lockup{width:100px}.story-text .lead{font-size:19px}.story-text blockquote{font-size:24px}.journey-gallery{margin-top:35px}.apparel-copy h2{font-size:46px}.apparel-image{aspect-ratio:1/1}.apparel-image img{object-position:68% center}.standard-section h2{font-size:42px}.media-section h2{font-size:36px}.site-footer{grid-template-columns:1fr;padding:35px 22px}.site-footer .brand-lockup{width:240px}.site-footer>p{font-size:13px}.eyebrow{font-size:11px}.final-cta h2{font-size:38px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Keep the campaign wide enough to show every approved shirt design. */
.apparel-section{grid-template-columns:1fr}.apparel-image{aspect-ratio:16/9;min-height:0}.apparel-image img{object-position:center}.apparel-copy{display:grid;grid-template-columns:1fr 1fr;gap:0 60px}.apparel-copy>.eyebrow{grid-column:1/-1}.apparel-copy h2{grid-column:1;grid-row:2/6}.apparel-copy .wordmark-lockup{grid-column:1;margin-top:0}.apparel-copy .button{justify-self:start}.primary-lockup,.side-lockup{position:relative}.primary-lockup:before{content:"";position:absolute;left:0;top:0;width:20%;height:18%;background:#000}.side-lockup:before{content:"";position:absolute;left:0;top:0;width:22%;height:19%;background:#000}
@media(max-width:850px){.apparel-copy{display:block}.apparel-image{aspect-ratio:16/10}.apparel-copy .wordmark-lockup{margin-top:24px}}
@media(max-width:360px){.brand-lockup{width:170px}.site-header{padding:12px 14px;gap:8px}.hero h1{font-size:36px}.hero-signature .ram-emblem{width:68px}.hero-signature p span,.hero-signature strong{font-size:15px}.hero-signature{gap:12px}}
/* V4: a clear hierarchy, one header lockup, and quieter brand accents. */
.site-header{min-height:86px;padding-top:10px;padding-bottom:10px}.brand-lockup{width:215px}.wordmark-only{display:block;width:250px;aspect-ratio:287/97;background-image:url('../assets/ram-brand-sheet.png');background-repeat:no-repeat;background-size:535.192% 1055.67%;background-position:46.757% 91.154%;mix-blend-mode:screen}.secondary-insignia{display:block;width:66px;aspect-ratio:180/150;background:url('../assets/crowned-m-v4.png') no-repeat;background-size:132.222% 145.333%;background-position:51.724% 0%;mix-blend-mode:screen}.hero{grid-template-columns:1.2fr .8fr;min-height:575px;max-height:680px;background:radial-gradient(ellipse at 65% 65%,#221317,#0b0b0b 60%)}.hero-copy{padding:65px 0 48px 5vw}.hero h1{font-size:clamp(48px,5.4vw,84px)}.hero-portrait{max-width:530px;width:100%;justify-self:end}.hero-portrait img{width:100%;height:100%;object-fit:cover;object-position:center 32%;filter:brightness(.43) contrast(1.22);opacity:.84;mask-image:linear-gradient(90deg,transparent 0%,#000 30%,#000 90%,transparent 100%);-webkit-mask-image:linear-gradient(90deg,transparent 0%,#000 30%,#000 90%,transparent 100%)}.hero-portrait:after{background:linear-gradient(0deg,#0b0b0b 0%,transparent 35%),linear-gradient(90deg,#0b0b0b99,transparent 60%)}.portrait-label{bottom:28px;right:40px}.hero-signature{margin-top:34px;gap:18px;align-items:center}.hero-signature .wordmark-only{width:225px}.hero-signature p{font:800 22px/1.35 var(--serif);color:var(--gold);margin:12px 0 0}.hero-signature .secondary-insignia{width:65px}.mission-section{grid-template-columns:.7fr 1.3fr;gap:60px}.mission-art{position:relative;min-height:330px;display:flex;align-items:start;justify-content:center;flex-direction:column;padding:35px;overflow:hidden}.profile-silhouette{position:absolute;inset:0;background:url('../assets/ram-brand-sheet.png') no-repeat;background-size:337.582% 320%;background-position:94.542% 2.841%;opacity:.08;mix-blend-mode:screen}.mission-art>.secondary-insignia{width:100px;position:relative;margin-bottom:30px}.mission-art>p{position:relative;font:800 32px/1.25 var(--serif);letter-spacing:.025em;color:var(--gold);margin:0}.protocol-section .section-top{margin-bottom:35px}.story-portrait{aspect-ratio:3/4;object-position:center;filter:none}.story-layout aside{top:110px}.video-frame>img{object-position:center 32%;filter:brightness(.65)}.gallery-heading{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:55px}.gallery-heading .eyebrow{margin:0}.gallery-controls{display:flex;gap:8px}.gallery-controls button{background:transparent;color:var(--bone);border:1px solid var(--line);min-width:42px;height:40px;font:800 12px var(--sans);padding:8px 12px;cursor:pointer}.gallery-controls button:hover{border-color:var(--gold);color:var(--gold)}.journey-gallery{margin-top:20px;scroll-snap-type:none;scrollbar-width:thin}.journey-gallery img{height:320px;width:auto;max-width:none;object-fit:contain;background:#101010;flex-shrink:0}.site-footer .wordmark-only{width:225px}.apparel-copy{column-gap:70px}.apparel-copy h2{align-self:start;margin-bottom:20px}.apparel-copy .small-note{align-self:start}.final-cta{padding-top:80px;padding-bottom:85px}
@media(max-width:850px){.hero{min-height:575px;grid-template-columns:1fr}.hero-copy{padding:45px 24px 42px;background:linear-gradient(90deg,#0b0b0be8,#0b0b0b9c 65%,transparent)}.hero-portrait{inset:0 0 0 28%;max-width:none;width:auto;opacity:.68}.hero-portrait img{object-position:center 26%}.hero h1{font-size:clamp(40px,7.5vw,65px)}.mission-section{grid-template-columns:1fr;gap:25px}.mission-art{min-height:190px;padding:15px;flex-direction:row;align-items:center;justify-content:start;gap:25px}.mission-art>.secondary-insignia{width:75px;margin:0}.mission-art>p{font-size:28px}.profile-silhouette{background-size:200% auto;background-position:95% 1%;}.gallery-heading{margin-top:35px}.journey-gallery img{height:260px}.hero-signature p{font-size:20px}}
@media(max-width:580px){.brand-lockup{width:180px}.hero-copy{padding-top:42px}.hero h1{font-size:clamp(39px,10.2vw,59px)}.hero{min-height:570px}.hero-signature{gap:13px}.hero-signature .wordmark-only{width:185px}.hero-signature .secondary-insignia{width:49px}.hero-signature p{font-size:17px;margin-top:10px}.hero-portrait{inset:0 0 0 20%}.hero-portrait img{filter:brightness(.38) contrast(1.25)}.journey-gallery img{height:235px;max-width:85vw}.gallery-controls{gap:5px}.gallery-controls button{height:36px;min-width:36px;padding:7px 9px}.gallery-heading .eyebrow{font-size:10px;letter-spacing:.13em}.mission-art>p{font-size:24px}.mission-art>.secondary-insignia{width:65px}.mission-art{min-height:165px}.site-footer .wordmark-only{width:225px}}
@media(max-width:360px){.brand-lockup{width:160px}.hero-signature .wordmark-only{width:165px}.hero-signature p{font-size:15px}.hero h1{font-size:36px}}
.profile-silhouette{inset:auto 0 auto auto;top:50%;transform:translateY(-50%);width:min(100%,330px);height:auto;aspect-ratio:415/318;background-size:370.12% 322.013%;background-position:92.775% 2.266%;clip-path:polygon(12% 0,100% 0,100% 100%,0 100%,0 27%,12% 27%)}